Who is “Resident Human”?

Who is “Resident Human”?

I’m Adam. I’ve been lucky enough to work for the last decade and a half on, for and with some of the most interesting brands, solving a wide range of problems that all had one thing in common; they needed someone to be the ‘resident human’ in the room, looking round corners and asking stupid questions, using a bricolage of cultural theory, social history, consumer understanding, psychology and plain marketing elbow grease to get to powerful action.

I have experience agency and client-side, advertising and brand consultancy, boutique and multi-national; the one thread that ties it all together is an understanding people and ‘things’ through research, data, and observation that comes from an approach that is both analytical and empathetic.

Connect with me on LinkedIn or my CV and details are here

"Reflecting on my time working with Adam, the thread that was constant throughout was his desire to land on the deep human insight behind a problem and understand how an aspect of the product experience could be re-imagined to better address that need. He showed a restless determination to get to the clearest articulation of that human need before he was satisfied."

William Pratt, Founder, Synthesis.io

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2018-05-17T09:38:19+01:00

William Pratt, Founder, Synthesis.io

"Reflecting on my time working with Adam, the thread that was constant throughout was his desire to land on the deep human insight behind a problem and understand how an aspect of the product experience could be re-imagined to better address that need. He showed a restless determination to get to the clearest articulation of that human need before he was satisfied."
"Adam's a workhorse, with an appetite for the deep, complex work that blows normal folks circuits. He is the kind of strategist that, when confronted with a novel situation, is able to develop totally new tools and thinking to crack the problem and get to the quick of things."

Steve Grant, Head of Strategy, Plan A

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2019-01-24T12:28:13+00:00

Steve Grant, Head of Strategy, Plan A

"Adam's a workhorse, with an appetite for the deep, complex work that blows normal folks circuits. He is the kind of strategist that, when confronted with a novel situation, is able to develop totally new tools and thinking to crack the problem and get to the quick of things."
"His creativity, determination, collaboration, and integrity make him an asset in any setting--startup to mature multinational. Perhaps his most valuable skill is distilling creative, consumer-led insights in a way that inspires innovation, strategy, and execution"

Evan Williams, Director, Research and Insights, Uber APAC

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2019-06-20T12:57:26+01:00

Evan Williams, Director, Research and Insights, Uber APAC

"His creativity, determination, collaboration, and integrity make him an asset in any setting--startup to mature multinational. Perhaps his most valuable skill is distilling creative, consumer-led insights in a way that inspires innovation, strategy, and execution"
"Working with Adam is a true pleasure. He is an intense, lateral thinker whose intelligence crackles around him like electricity. His work has a depth and artistry to it that is increasingly rare among strategists"

Daniel Fogg, Founder Buffalo Grid

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2020-01-13T04:11:41+00:00

Daniel Fogg, Founder Buffalo Grid

"Working with Adam is a true pleasure. He is an intense, lateral thinker whose intelligence crackles around him like electricity. His work has a depth and artistry to it that is increasingly rare among strategists"
"For transformative brand strategies, Adam is the person to turn to. He has a rare combination of cultural intelligence, dedication to research rigour and colourful charisma which he utilises to craft clear, compelling recommendations. These qualities also make him a joy to work with. Over the four years we collaborated together on projects, he never failed to leave a room much more energised and focused than he found it."

Aimee Louise Lewis, Regional Creative Lead - Innovation, Diageo APAC

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2018-02-18T10:06:43+00:00

Aimee Louise Lewis, Regional Creative Lead - Innovation, Diageo APAC

"For transformative brand strategies, Adam is the person to turn to. He has a rare combination of cultural intelligence, dedication to research rigour and colourful charisma which he utilises to craft clear, compelling recommendations. These qualities also make him a joy to work with. Over the four years we collaborated together on projects, he never failed to leave a room much more energised and focused than he found it."
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