Resident Human

Insight with Empathy in an Automated Age

Resident Human works across research, planning and marketing strategy, operating at the crossroads of technology, business and brands.

In a world of constant flux, the importance of human truth has never been greater.

‘Putting the Soul in the Machine’

 

“We have developed speed, but we have shut ourselves in. Machinery that gives abundance has left us in want. Our knowledge has made us cynical. Our cleverness, hard and unkind. We think too much and feel too little. More than machinery, we need humanity. More than cleverness, we need kindness and gentleness. Without these qualities, life will be violent and all will be lost….”

The Great Dictator, Charlie Chaplin, 1940

 

So perhaps this is a slightly melodramatic for a brand strategist… but we are at a crossroads.

Robotics, automation and AI all stand poised to fundamentally change the way our societies operate. At the same time mass technologies, infinitely scalable at almost zero marginal cost have reconfigured our modes of interaction while creating unprecedented amounts of data that are being used to monitor us, model us and market to us. More than 90% of all information ever created was made in the last two years.

 

We are drowning in a sea of ‘What’ but we are doing less and less to understand ‘why’.

Though progress is fast, human evolution is slow.

Technology is seamless, but people need seams to exists.

 

Resident Human’s mission is to Put the Soul into the Machine.

We are dedicated to embracing data, technology and innovation, and shaping it to work for people, providing empathetic insight that can shape a future that serves humanity not expediency.

What Changes, What Endures

Despite the job having a thousand new titles in hundreds of new roles, human understanding and strategic thinking has never been more important.

Thanks for stopping by, have a read of some Resident Human thinking, and, if you’d like to work together, get in touch!

"Reflecting on my time working with Adam, the thread that was constant throughout was his desire to land on the deep human insight behind a problem and understand how an aspect of the product experience could be re-imagined to better address that need. He showed a restless determination to get to the clearest articulation of that human need before he was satisfied."

William Pratt, Founder, Synthesis.io

Resident Human
2018-05-17T09:38:19+01:00

William Pratt, Founder, Synthesis.io

"Reflecting on my time working with Adam, the thread that was constant throughout was his desire to land on the deep human insight behind a problem and understand how an aspect of the product experience could be re-imagined to better address that need. He showed a restless determination to get to the clearest articulation of that human need before he was satisfied."
"Adam's a workhorse, with an appetite for the deep, complex work that blows normal folks circuits. He is the kind of strategist that, when confronted with a novel situation, is able to develop totally new tools and thinking to crack the problem and get to the quick of things."

Steve Grant, Head of Strategy, Plan A

Resident Human
2019-01-24T12:28:13+00:00

Steve Grant, Head of Strategy, Plan A

"Adam's a workhorse, with an appetite for the deep, complex work that blows normal folks circuits. He is the kind of strategist that, when confronted with a novel situation, is able to develop totally new tools and thinking to crack the problem and get to the quick of things."
"His creativity, determination, collaboration, and integrity make him an asset in any setting--startup to mature multinational. Perhaps his most valuable skill is distilling creative, consumer-led insights in a way that inspires innovation, strategy, and execution"

Evan Williams, Director, Research and Insights, Uber APAC

Resident Human
2019-06-20T12:57:26+01:00

Evan Williams, Director, Research and Insights, Uber APAC

"His creativity, determination, collaboration, and integrity make him an asset in any setting--startup to mature multinational. Perhaps his most valuable skill is distilling creative, consumer-led insights in a way that inspires innovation, strategy, and execution"
"Working with Adam is a true pleasure. He is an intense, lateral thinker whose intelligence crackles around him like electricity. His work has a depth and artistry to it that is increasingly rare among strategists"

Daniel Fogg, Founder Buffalo Grid

Resident Human
2020-01-13T04:11:41+00:00

Daniel Fogg, Founder Buffalo Grid

"Working with Adam is a true pleasure. He is an intense, lateral thinker whose intelligence crackles around him like electricity. His work has a depth and artistry to it that is increasingly rare among strategists"
"For transformative brand strategies, Adam is the person to turn to. He has a rare combination of cultural intelligence, dedication to research rigour and colourful charisma which he utilises to craft clear, compelling recommendations. These qualities also make him a joy to work with. Over the four years we collaborated together on projects, he never failed to leave a room much more energised and focused than he found it."

Aimee Louise Lewis, Regional Creative Lead - Innovation, Diageo APAC

Resident Human
2018-02-18T10:06:43+00:00

Aimee Louise Lewis, Regional Creative Lead - Innovation, Diageo APAC

"For transformative brand strategies, Adam is the person to turn to. He has a rare combination of cultural intelligence, dedication to research rigour and colourful charisma which he utilises to craft clear, compelling recommendations. These qualities also make him a joy to work with. Over the four years we collaborated together on projects, he never failed to leave a room much more energised and focused than he found it."
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Resident Human

Insight

Market Immersion

Cultural Understanding

Human Truth

Brand

Purpose & Positioning

Equity & Articulation

Ideation & Innovation

Growth

Go-To-Market Strategy

Brand Activation

New product development