Insight with Empathy in an Automated Age
Resident Human works across research, planning and marketing strategy, operating at the crossroads of technology, business and brands.
In a world of constant flux, the importance of human truth has never been greater.
‘Putting the Soul in the Machine’
“We have developed speed, but we have shut ourselves in. Machinery that gives abundance has left us in want. Our knowledge has made us cynical. Our cleverness, hard and unkind. We think too much and feel too little. More than machinery, we need humanity. More than cleverness, we need kindness and gentleness. Without these qualities, life will be violent and all will be lost….”
So perhaps this is a slightly melodramatic for a brand strategist… but we are at a crossroads.
Robotics, automation and AI all stand poised to fundamentally change the way our societies operate. At the same time mass technologies, infinitely scalable at almost zero marginal cost have reconfigured our modes of interaction while creating unprecedented amounts of data that are being used to monitor us, model us and market to us. More than 90% of all information ever created was made in the last two years.
We are drowning in a sea of ‘What’ but we are doing less and less to understand ‘why’.
Though progress is fast, human evolution is slow.
Technology is seamless, but people need seams to exists.
Resident Human’s mission is to Put the Soul into the Machine.
We are dedicated to embracing data, technology and innovation, and shaping it to work for people, providing empathetic insight that can shape a future that serves humanity not expediency.
William Pratt, Founder, Synthesis.io
Steve Grant, Head of Strategy, Plan A
Evan Williams, Director, Research and Insights, Uber APAC
Daniel Fogg, Founder Buffalo Grid
Aimee Louise Lewis, Regional Creative Lead - Innovation, Diageo APAC
New product development
Purpose & Positioning
Equity & Articulation
Ideation & Innovation